Applying the promise

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The Center for Applied Product Personality Research also wants the promise of product personality to be applied in practice.

By connecting great product personality experts from around the world with brand owners, the Center will show the benefits of Product Personality in the real world.

Product Personality research will uncover new customer needs and wants by applying the Big Five, a generic evidence-based personality model.

Consumers will discover needs and desires they never realised they had. Owners of products and services will see an increase in repeat and referral sales.

Get in touch if you want to know more.