The People

At CaPPr, we believe a network of inspired people will make innovation happen. We consider our community to be one of our strongest assets. With an international network that includes professionals from a variety of realms as well as people affiliated with academic institutions such as Technical University Delft, Stanford University and the Cambridge University, CaPPr is able to collaborate at scale and make meaningful change happen faster and more systemically than those who go it alone.

The content of vacuum cleaner tells a lot about you as does your bookcase, your clothes and I could go on for a while. Apparently we, be it retrospectively or not, express ourselves by means of let’s say these behavioral residues and our stuff.

I have been captivated by behavioral science and personality in particular since I started my first company 20 years ago. Personality had its first application in the clinical arena and then in the HR. I strongly believe that we can also benefit from the personality research in a great many other key life areas. Thus helping consumers discover what they really want through who they are. This discovery will contribute to more sustainable choices and increased post-purchase satisfaction. Two objectives that serve the needs of the consumer, the requirements of business as well as our respect for the environment.


Peter van der Bel

Curator & Founder

Gijs Heerkens

Chief Technologist & Co-Founder

Prof. Dr. Jan Schoormans

Chief Scientist & Co-Founder

Koenraad Goris

Chief Psychologist & Partner

Jori de Goede

Software developer