Product Personality Assessment
Once you have a PP-centric profile for your brand, product or service in place. Then it is key to find out whether they are performing in the market. This is to be done through careful assessment of the personality traits of the BPE’s in the various media. Nowadays big data can be of great help ensuring that your gap analysis between required personality profile and the perceived one is robust. The gap analysis will form the basis for PP-centric development.