Product Personality Profiling

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A PP-centric profile specifies the personality traits and sometimes facets that are required for successful market performance of your organisation’s brand, products or experiences.

Your product personality architecture will dictate the different layers of personality traits within the PP-centric profiles. Using the PP-centric architecture the PP-centric hierarchy could include: Organization PP-centric traits, Brand PP-centric traits, Product PP-centric traits and Experience PP-centric traits.

A PP-centric approach will only really work when your own staff is willing and able to recognize PP-traits in the various media in which they are expressed. With this tool and the knowledge provided, everyone involved can be a personality-centric producer of growth and innovation.