Product Personality Profiling Tools

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CaPPr verbal profiling and assessment tool

off and online questionairres
generic product personality vocabulary
key life area specific product personality vocabulary

CaPPr observational profiling and assessment tool

CaPPr visual profiling and assessment tool

Let's consumers chart pleasantly their personality profiles with a minimum of social desirability.

Unmet needs disclosing matrix

Discloses what consumers never knew they wanted to: have, know, experience, do, get, or be.