Product Personality in Shopping

Targeted to personality profiles, marketing is more effective

Targeted to personality profiles, marketing is more effective

Shopping

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Using data to target customers has never been more controversial

Using data to target customers has never been more controversial

Shopping

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Hedonist shoppers listen to a different tune than functional ones

Hedonist shoppers listen to a different tune than functional ones

Shopping

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You are what you Like, what facebook clicks reveal about you

You are what you Like, what facebook clicks reveal about you

Shopping

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Show off or enjoy? Why we buy

Show off or enjoy? Why we buy

Shopping

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How introverts and extroverts should spend money and be happy

How introverts and extroverts should spend money and be happy

Shopping

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For this KLA we are looking for great product personality voices to capture and amplify. Please leave us a note in case you know of any content that should be here.