Personality-centric dating

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More and more dating platforms are using personality to make better matches.

They do this in a fairly traditional way.

The prospect of answering countless and repetitive questions leaves people disengaged – yet these tests continue to be taken by millions every year.

We at The Center for Applied Product Personality Research have created methods and technology to deliver engaging, fast and mobile tests using the Big 5 model.

It uses images and adjectives that users can simply select by swiping a heart to the preferred image.