Can product personality boost online economies?
Now if you look at the Airbnb site it shows much more next to functionality, much more the personality of the, of the, of the house or apartment that you want to hire is an issue. So on, on, from that point of view you could say the product personality will be more relevant. On the other hand you can also think that like with car sharing or renting cars you see that the amount of cars that are available is quite limited. So in that case you could say that product personality doesn’t fit the preference for the car because there is only a limited amount of models that you can hire.
So on the one hand I think there are opportunities if there are a lot of diversity in the product design, but it will work against sharing because of the limited amount of difference, the limited amount of difference in product design personality.