How does personality centric differ from customer centric?
I think there isn’t actually really a difference between the two. Customer centricity is really this broad frame work that describes how the customer experience can be personalized can be made more appealing. And personality is one variable that can help us actually achieve this personalization.
So at the moment companies are mainly relying more on something like demographic variables, age, gender or past behaviors, something like a past purchases that a person has made or the websites that they have visited.
But I think the more and more progress we make like predicting the psychological traits, the more and more personality variables or other psychological variables will become important in supporting this customer centric approach.