Will inferring personality traits from digital footprints make conventional questionnaires obsolete?
Well, I started as a psychometrician; psyshometricians are interested in measuring psychological traits of people using psychological questionnaires or tests, and we quickly realised that now we have such an abundance of digital footprint, so each one of us is leaving a lot of information behind, when using internet that maybe even asking the questions doesn’t make sense any more in a situation in which you can simply go to someone’s online profile, get all the answers you are looking for and use those answers to measure personality, intelligence and many other psychological traits.