How can product personality impact the circular economy?
I think that would be the ideal situation. You would ideally see a situation where people buy products and really make good use of it. So they don’t just buy products and then dispose of it quite easily, I think from a sustainability perspective and in order to create a sustainable society, in which we all need to make best use of our resources so to say, you should as a designers stimulate people to buy products and use products in such a way that they get optimal use of resources.