What role plays personality in home design?
Maybe an interesting example of the role of personality in general is the preference that consumers in the Netherlands show for, for new houses. It’s widely known that a certain style of houses, especially the houses as they were built just before the second World War, that, that style is highly preferred by consumers and that they don’t like the houses that were designed in the 60’s and 70’s.
One of the reasons for that is that they feel those houses are, are cold they, they are not what the Dutch call “gezellig”, what means cosy, and so there’s a strong preference for these, you could almost say, old fashioned houses and now if you look in the Netherlands large amounts of these new houses are built in these old style to match the personality of the existing consumer.