2018 is a break through year for Voice. Smart speakers for example have entered over 30 Million homes. Both tech firms and brands are starting to heavily invest in this new platform. Dr Fiona Chan researcher at the psychometric centre…
After climbing up Schlossberg’s steep and slippery slope in Freiburg, the home town of the University of Cambridge’s computational social scientist Sandra Matz, in early January 2017, we found an excellent place to talk about her research. It applies Big…
In a world where customers more and more are defining themselves less by how many things they own and more by how curated their lives are in terms of possessions and experiences, dr Ruth Mugge professor at Delft University of…
While making a private visit to The Hague, I managed to interview dr Pierce Howard and Jane Mitchell Howard of The Center for Applied Cognitive Studies, Charlotte NC, on their recent book ‘Values at Work’. Being experts in personality, the…
Running into dr David Stillwell while discussing product personality research for a large car brand at The Psychometrics Center of The University of Cambridge, I took the opportunity to propose an interview about Personality & Big Data, David’s field of…
Sailing on his vintage mahogany boat in early autumn, professor Jan Schoormans a leading expert in product personality reflects upon the increasing relevance of personality in design but also in choice and match processes. Professor Schoormans elaborates on product personality…
Rowing on the Landeswehrkanal in Berlin on a warm July summer evening, Sam Gosling the University of Texas psychology professor was interviewed by Peter van der Bel curator and founder of The Centre for Product Personality Research. Dr Gosling who…
In March 2015, Reinder van der Schaaf and Peter van der Bel curators of CaPPr’s travelled to Hamburg to interview dr. Michal Kosinski, the Stanford and Cambridge scientist who did ground breaking work in the field of Personality and Facebook…