Development of visual tests
As new technologies emerge everywhere, traditional tests seem increasingly out of touch. Why? Because the user experience is often incredibly poor.
The big opportunity here is tapping into what we humans are best at: visual processing.
We at The Center for Applied Product Personality Research have created methods and technology to rapidly develop and deliver visual, adaptive and mobile tests based upon psychological models like the Big 5.
We can also convert conventional tests into visual ones.
Have a look at some of the technology that we use to make these tests engaging while maintaining validity.
Get in touch if you want to know more.