The Brand radar is an online instrument that enables absolute and relative brand positioning at scale.
It is an instrument of The Center for Applied Product Personality Research that is based on the Big 5 factor model.
It applies Schoormans’ research into visual scale construction and Cieciuch’s research into the Circumplex of personality meta-traits.
Brand radar can help you chart and compare your brand’s positions based on its Big 5 profile. Additionally it can help you chart your current and desired brand positions.
And when moving from current to desired you base that trajectory on data that identifies and seizes the best opportunities to stand out in.
Get in touch if you want to know more.