Psychological tests for marketing

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What customers want but cannot tell you, are unmet needs.

Letting customers discover them will boost their satisfaction.

This discovery will generate not only direct sales but also repeat and referral sales.

In fact you help your customers discover what they never knew they wanted to do, get, be, or experience.

CaPPr’s personality-centric tools help your customers reveal the better version of themselves.

CaPPr also helps you align the perception of your brand, product or experience with the personality you think is most suitable.

Thus, the promise of product personality is unlocked in the real world, and more importantly, also in virtual worlds such as the metaverse.

Measuring brand personality & outstandingness

Measuring brand personality & outstandingness

Psychological tests for marketing

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Ongoing measurement of brand personality

Ongoing measurement of brand personality

Psychological tests for marketing

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Brand radar

Brand radar

Psychological tests for marketing

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Personality-centric segmenting

Personality-centric segmenting

Psychological tests for marketing

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