Your market research might need an update.
You’re currently making assumptions about your customers using methods that don’t quite cut it anymore.
In the online world, it’s becoming harder and harder to understand who your customers are based on how they browse.
You can now leverage psychographic data for psychographic segmentation.
Psychographics bridge the gap between consumer psychology and data, taking your behavioral data to the next level of insight.
We at CaPPr have applied the research and turned that into tools to chart the personality of brands, products and experiences in a structured fashion and at scale.
Get in touch if you want to know more.