Interviews with great voices in personality psychology research

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The Center for Applied Product Personality Research wants to capture and amplify the voices of great product personality experts from around the world.

We aim to unlock and apply the potential of product personality in a great variety of key life areas.

Product personality research helps consumers to become aware of the hidden instincts behind their shopping and spending decisions.

This will help them find their true preferences and increase their satisfaction with the products and experiences they purchase.

Robots & Personality. A matter of psychology or statistics?

Robots & Personality. A matter of psychology or statistics?

Interviews

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Personality & marketing effectiveness. What makes CTR and conversion go through the roof?

Personality & marketing effectiveness. What makes CTR and conversion go through the roof?

Interviews

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Personality & Attachment. What makes us lead personalised life’s?

Personality & Attachment. What makes us lead personalised life’s?

Interviews

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Personality & Values: Traits are what we’re born with, and values are what we become

Personality & Values: Traits are what we’re born with, and values are what we become

Interviews

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Personality & Big Data: Impacting mental healthcare more than it does advertising?

Personality & Big Data: Impacting mental healthcare more than it does advertising?

Interviews

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Personality & Design: products that match people’s personality are more successful

Personality & Design: products that match people’s personality are more successful

Interviews

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Personality & Place: From a purely functional towards a psychological perspective of place

Personality & Place: From a purely functional towards a psychological perspective of place

Interviews

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Personality & Facebook Likes: clever and creepy (interview with Michal Kosinski)

Personality & Facebook Likes: clever and creepy (interview with Michal Kosinski)

Interviews

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