Personality in finance: So can money buy happiness?

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Money buys happiness.In the relationship between spending money and happiness, one factor matters most of all: Money buys happiness when spending fits our personality.

Research found that when individuals spend more on products that match their personality, and that people whose purchases better match their personality, report higher levels of life satisfaction.

Here you will find a collection of leading academic articles on finance in relation to personality.

For the sake of accessibility, we have added introductions from popular media to these articles.

For this KLA we are looking for great product personality voices to capture and amplify. Please leave us a note in case you know of any content that should be here.