What makes online inferring of psychological traits creepy?

I also think that one of the important part of my research is that it is pretty creepy and I actually want to stress that. I think that many of the things we show one can do, they should certainly not be done by corporations or governments without users’ consent.

So, I think that the important part of my research is that it’s creepy, and we should really watch out for companies doing too much of it.