In real estate, product personality makes you predictable

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Are you neurotic or agreeable? The answer matters, since your personality affects your home-buying decisions. Are you efficient, organized, thorough, diligent and detail oriented? Then you’re a good candidate for a fixed-rate mortgage. A new study finds that personality traits can help predict our real-estate decisions. Similarly, a second study finds that in states with a relatively predominant personality type, real-estate decisions often reflect that personality.



  • Danny Ben-Shahar and Roni Golan


  • Living & housing


  • Article