In real estate, product personality makes you predictable

  • image 1
Are you neurotic or agreeable? The answer matters, since your personality affects your home-buying decisions. Are you efficient, organized, thorough, diligent and detail oriented? Then you’re a good candidate for a fixed-rate mortgage. A new study finds that personality traits can help predict our real-estate decisions. Similarly, a second study finds that in states with a relatively predominant personality type, real-estate decisions often reflect that personality.

Publications

Author:

  • Danny Ben-Shahar and Roni Golan

KLA:

  • Living & Housing

Type:

  • Article