In real estate, product personality makes you predictable
Are you neurotic or agreeable? The answer matters, since your personality affects your home-buying decisions. Are you efficient, organized, thorough, diligent and detail oriented? Then you’re a good candidate for a fixed-rate mortgage. A new study finds that personality traits can help predict our real-estate decisions. Similarly, a second study finds that in states with a relatively predominant personality type, real-estate decisions often reflect that personality.
- Danny Ben-Shahar and Roni Golan
- Living & housing