People are happiest living in a neighbourhood that matches their personality

  • image 1
“I can get no satisfaction”, when this feeling haunts you, you might try changing your postal code. A study of 56,000 Londoners suggests you should choose to live in an area that suits your personality. According to the data, which was collected from a survey of 56,000 London residents for a BBC research project, the most nicest people live in Bromley and Croydon. However suburban dwellers are also more likely to be more socially constrained and conservative. This contrasts with more inner city areas of London like Islington and Kings Cross where you will find inhabitants who are most open to new experiences.



  • Jokela, Bleidorn, Lamb, Gosling, Rentfrow


  • Living & housing


  • Article