People prefer music by artists whose public personality matches their own

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Why do you like the music you do? You would think that it is because of the music itself. But that's only half the story. Surprisingly, the other half of the story doesn't have much to do with music at all. A new Big Data found that the musician's personality plays a large role.



  • K. Fricke, D. Greenberg, S. Matz, H. Schwartz,


  • Life Style


  • Article