Life style: Personality and the quality of life.

  • New Slide

Specific to marketing, understanding personality can help identify and draw conclusions about consumer preferences, habits, and motivations.

If you think about that in the context of new products, branding, and advertising, it’s easy to see how leveraging the Big 5 is a no-brainer.

Here you will find a collection of leading academic articles on lifestyle in relation to personality.

For the sake of accessibility, we have added introductions from popular media to these articles.

People prefer music by artists whose public personality matches their own

People prefer music by artists whose public personality matches their own

Life style

View
Living longer, an interplay between your personality and immune system

Living longer, an interplay between your personality and immune system

Life style

View
Patients prefer doctors who look like themselves

Patients prefer doctors who look like themselves

Life style

View
Facial recognition reveals political party preference

Facial recognition reveals political party preference

Life style

View
“Don’t worry, be happy”. Be yourself, be happy

“Don’t worry, be happy”. Be yourself, be happy

Life style

View
What personality traits make you live longer?

What personality traits make you live longer?

Life style

View
Which traits are most likely to be found in psychologically “healthy” individuals?

Which traits are most likely to be found in psychologically “healthy” individuals?

Life style

View
From 16 to 66: How much does your personality change?

From 16 to 66: How much does your personality change?

Life style

View
The personality traits that put you at risk for smartphone addiction

The personality traits that put you at risk for smartphone addiction

Life style

View
Using the Big 5 personality traits to understand consumers

Using the Big 5 personality traits to understand consumers

Life style

View
Respecting privacy in the context of mobile phone tracking and Covid-19

Respecting privacy in the context of mobile phone tracking and Covid-19

Life style

View
The psychology of pandemics

The psychology of pandemics

Life style

View
Your personality’s snapshot

Your personality’s snapshot

Life style

View
Smartphone use predicts Big5 personality traits

Smartphone use predicts Big5 personality traits

Life style

View
My smartphone can do what?

My smartphone can do what?

Life style

View
Privacy in the age of psychological targeting

Privacy in the age of psychological targeting

Life style

View
What our dogs say about us

What our dogs say about us

Life style

View
Does privacy by design domesticate psychological targeting?

Does privacy by design domesticate psychological targeting?

Life style

View
Personality affects how likely we are to take our medication

Personality affects how likely we are to take our medication

Life style

View
Don’t like going to the gym? It could be your personality

Don’t like going to the gym? It could be your personality

Life style

View
Personality traits play an important part in how long you live

Personality traits play an important part in how long you live

Life style

View
Eye movements during everyday behavior predict personality traits

Eye movements during everyday behavior predict personality traits

Life style

View
Personality traits predict social network addiction

Personality traits predict social network addiction

Life style

View
What your email says about you

What your email says about you

Life style

View
Computers predict personality better than humans

Computers predict personality better than humans

Life style

View
Study links personality changes to changes in social well-being

Study links personality changes to changes in social well-being

Life style

View
Musical preferences predict personality

Musical preferences predict personality

Life style

View
What do Trump’s tweets say about his personality?

What do Trump’s tweets say about his personality?

Life style

View
Research shows link between personality and political attitudes

Research shows link between personality and political attitudes

Life style

View
Study sheds new light on relationship between personality and health

Study sheds new light on relationship between personality and health

Life style

View
Obese dogs could have similar personality traits to overweight humans

Obese dogs could have similar personality traits to overweight humans

Life style

View
Regional levels of fear associated with Trump and Brexit votes, psychology study shows

Regional levels of fear associated with Trump and Brexit votes, psychology study shows

Life style

View
A place like me, personality predicts holiday destinations

A place like me, personality predicts holiday destinations

Life style

View
Go spend that money and be happy but make sure it fits your personality

Go spend that money and be happy but make sure it fits your personality

Life style

View
The do re mi’s of everyday life: the structure and personality correlates of music preferences

The do re mi’s of everyday life: the structure and personality correlates of music preferences

Life style

View

For this KLA we are looking for great product personality voices to capture and amplify. Please leave us a note in case you know of any content that should be here.