Targeted to personality profiles, marketing is more effective

  • image 1
This research has broad implications for the development of tailored communication strategies across industries. Personality-based message design may be useful not only for advertisers, but also for fostering any number of outcomes, from health promotion, to civic engagement, to environmental responsibility.

Publications

Author:

  • Jacob B. Hirsh

KLA:

  • Shopping

Type:

  • Article