Shopping: Buying what you want or who you are?
Comparing the spending habits and personality traits of over 2100 people over the Christmas season, personality psychology researchers found significant relationships between spending amounts over the holiday season and specific personality traits.
Here you will find a collection of leading academic articles on shopping in relation to personality.
For the sake of accessibility, we have added introductions from popular media to these articles.
For this KLA we are looking for great product personality voices to capture and amplify. Please leave us a note in case you know of any content that should be here.