Shopping: Buying what you want or who you are?

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Comparing the spending habits and personality traits of over 2100 people over the Christmas season, personality psychology researchers found significant relationships between spending amounts over the holiday season and specific personality traits.

Here you will find a collection of leading academic articles on shopping in relation to personality.

For the sake of accessibility, we have added introductions from popular media to these articles.

When persuasion meets personality

When persuasion meets personality

Shopping

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Footprints from the digital world make marketing more effective

Footprints from the digital world make marketing more effective

Shopping

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Persuasive appeals are more effective when they are tailored

Persuasive appeals are more effective when they are tailored

Shopping

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Personality predicts spending during the holiday season

Personality predicts spending during the holiday season

Shopping

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Targeted to personality profiles, marketing is more effective

Targeted to personality profiles, marketing is more effective

Shopping

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Using data to target customers has never been more controversial

Using data to target customers has never been more controversial

Shopping

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Hedonist shoppers listen to a different tune than functional ones

Hedonist shoppers listen to a different tune than functional ones

Shopping

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You are what you Like, what facebook clicks reveal about you

You are what you Like, what facebook clicks reveal about you

Shopping

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Show off or enjoy? Why we buy

Show off or enjoy? Why we buy

Shopping

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How introverts and extroverts should spend money and be happy

How introverts and extroverts should spend money and be happy

Shopping

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For this KLA we are looking for great product personality voices to capture and amplify. Please leave us a note in case you know of any content that should be here.