You are what you Like, what facebook clicks reveal about you
A study conducted at the University of Cambridge, has revealed a surprisingly high degree of correlation between Facebook “Likes” and personality traits. Researchers studied more than 58,000 people who had volunteered to participate in the “myPersonality” application on Facebook, in which subscribers allowed access to their list of ‘likes,’ as well as the results of online personality tests that the scientists asked the participants to take. The researchers wanted to see whether such information, which is publicly available on many Facebook pages, could predict a number of aspects about Facebook users’ lives such as personality traits and intelligence level.
- Kosinski, Stillwell, Graepel